This is so weird.
...the Committee of Advertising Practice declared: “We would advise that the man in the picture should be unattractive — overweight, middle-aged, balding etc.”
The ruling continued: “We consider that the advert is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls. If the man was clearly unattractive, we think that this implication would be removed.”
Times Online :: Sorry, girls. The hunks are banned