Sometimes the lines between real and virtual can get TOO blurry.
Earlier this month, ABC announced plans to introduce a subplot to [Lost] about a character named Gary Troup, a fictitious author who died in the crash of Oceanic Flight 815, but not before he dropped off a manuscript with his publisher.
ABC teamed with Hyperion Books to publish the supposed manuscript, titled Bad Twin, which will be written by a name-brand author with guidance from show writers
Yahoo! Top Stories - "Lost" Finds Its Calling