NYT :: Hyperion Starts Imprint to Help Women Whittle the Book Choices

Voice is specifically focusing on women from their mid-30’s and older and will have a resolutely anti-chick-lit bent, said its founders.

Ms. Archer said she wanted to start Voice, in part, to publish books that addressed issues she felt were largely ignored by the news media. “I felt that I, as a 44-year-old woman, working, married and a mother, did not see my life reflected in any of the media stories,” she said, referring to newspaper and magazine articles chronicling the battles between working and stay-at-home mothers and the choices that educated women were making to quit their careers to raise families. “I wanted to create a demographic of women in their mid-30’s to later that could better illustrate the landscape of a woman’s life.”

NYT :: Hyperion Starts Imprint to Help Women Whittle the Book Choices

(via mediabistro.com)