Pretty is a spirited floral fragrance of exceptional charm. The floral heart is surrounded by a mélange of fruits, wrapped in a well-rounded background of serene woods. At its core is a premiere ingredient, Petalia.
Top Notes – Italian Mandarin Orpur, Orange Blossom, Peach Nectar
Middle Notes – Star Jasmine, Petalia, Pink Iris, White Peony
Dry Down – Fluffy Musk, Jacaranda Wood, Creamy Amber
The Pretty Elizabeth Arden commercial shoot was produced by husband and wife team, Tom Dey and Coliena Rentmeester.
Tom Dey, born in New England, graduated from Brown University in 1987, and then went to study film in Paris at the Centre des Etudes Critiques. In 1990 he moved to Los Angeles and began attending the American Film Institute (AFI). He became a writer for American Cinematographer magazine. He graduated from AFI in 1993, and made commercials for Ridley Scott Associates. He made his feature film directing debut on Touchstone Pictures' Shanghai Noon (2000). He has also directed Failure to Launch (2006) & Showtime (2002).
The Elizabeth Arden Pretty print & television campaign was shot July 28 & 29, 2008 at Hudson Studios in NYC.
Pretty Elizabeth Arden Campaign
Model: Shannan Click
Photo: Coliena Rentmeester.
Stylist: April Hughes
Hair: David Cruz
Producer: Bobby Kopp
Location: Hudson Studios, 601 West 26th Street, 13th Floor, Studio #1 & 2.
