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Spending a lot of time in airports, on the street and in coffee shops in the last few weeks, I've seen this book A LOT lately. (I'm on the second book now.) The cover design is so iconic – and the series is so good – it actually lifts your heart a little to see other people reading it.
I also love that the design had enough room to become a brand for the series. I've been in/seen plenty of conversations sparked by people recognizing the design. So HUGE props to Peter Mendelsund, the designer, for a success few people ever experience.
(Be sure to follow the link in the article to see the alternate designs.)
Finding a Cover for The Girl With the Dragon Tattoo by Stieg Larsson - WSJ.com