Brand research.

I was doing brand research on the Dyson Vacuum when I ran across this. It's an old story, but it made me laugh, so I'm bloggin' it.

IT WAS an unprovoked attack on a man in his own home by an assailant whose identity was never in doubt. [...] But Norman Grant knew that he had little chance of securing a conviction when he was set upon by his new vacuum cleaner and thrown down the stairs.

The Times Online :: Victim wins £10,000 over sucker blow from a Dyson: