Candy concepts by design students.

(A mid-term project during winter term 2004/2005 at the KISD Köln International School of Design.)

A minor alteration of this product achieves an immense effect. The “noobs” are produced through placing two brown chocolate eyes on small white chocolate marshmallows. The intention is to achieve a maximum result through the smallest possible expenditure from a creative and technical point of view. The second time one looks at the product, one realises the effects of the alteration. A simple chocolate marshmallow has become a product that creates emotions.

Look into their innocent eyes and try to see the world from the “noob's” perspective for a moment , and then eat one.

noobs

View all the candy here:
sweet dreams