"Ill-considered PR"
Many thanks to Czeltic Girl for giving me the best laugh of the day with this collection of bad press release quotes. My fave is definitely:
5] "We are advised by a representative of the company that the seventh paragraph, first sentence, should read 'Created by Crispin Porter + Bogusky of Miami, the new Coca-Cola Zero campaign is the first creative work the agency has developed for Coca-Cola North America' rather than, 'Crisping Porter + Bogusly' as originally issued inadvertently.'
(In the design/ad world, botching CPB's name is like writing about the pontiff as "The Poap.")
CMO Magazine :: 10 Best Press Release Quotes