William Shatner is a self-promo god.

I know, I know. This is the 3rd post about him in a week, but I have to give props where props are due. This post even includes a bonus link of Bill performing "Rocket Man" during the 1978 Science Fiction Film Awards. Priceless.

Gawker :: William Shatner Returns to Awards Hosting; Elton John Is Standing By