Fatherhood Involvement campaign.

I'm SUCH a fan of the Ad Council Creative: Great Ads. Good Causes. newsletter. Seeing ads that aren't just about selling something is a breath of fresh air.

The "Cheerleader" ad made me grin this morning.


A majority of Americans have identified the absence of the father from the home as the most significant family or social problem facing America. In a lighthearted manner, this campaign demonstrates the critical role fathers play in their children's lives, and provides information on becoming a better dad.

Ad Council Creative