Design Academy Eindhoven graduate Agata Jaworska's project Made in Transit, aims to eliminate the wasted time and trapped inventory in many supply chains by actually growing produce en route to the store. Jaworska's concept aims to move from best before, preservative packaging to ready by, cultivational packaging which consumers would open when the product was ready for consumption. Jaworska's first example would grow mushrooms on the way to the supermarket.
Lifesigns Network - Grown in transit (Registration required, but worth it)
