V Magazine Issue #70 Spring 2011: Jourdan Dunn, ph: Mario Testino, stylist: Andrew Richardson

Mario Testino photographed Jourdan Dunn for V Magazine Issue #70 (Spring 2011) on November 19, 2010 with stylist Andrew Richardson.

V Magazine Issue #70 (Spring 2011)
Model: Jourdan Dunn
Photographer: Mario Testino
Stylist: Andrew Richardson
Makeup: Linda Cantello
Hair: Rudi Lewis

V Magazine Issue #70 Spring 2011: Fei Fei Sun, ph: Mario Testino, stylist: Andrew Richardson

Mario Testino photographed Fei Fei Sun for V Magazine Issue #70 (Spring 2011) on November 19, 2010 with stylist Andrew Richardson.

V Magazine Issue #70 (Spring 2011)
Model: Fei Fei Sun
Photographer: Mario Testino
Stylist: Andrew Richardson
Makeup: Linda Cantello
Hair: Rudi Lewis

Burberry Spring 2011 Campaign Video: Jourdan Dunn, ph: Mario Testino

Mario Testino photographed Jourdan Dunn for the spring 2011 Burberry campaign

Burberry Spring 2011 Campaign
Models: Jourdan Dunn
Photographer: Mario Testino

Burberry Spring 2011 Campaign: Jourdan Dunn, ph: Mario Testino

Mario Testino photographed Jourdan Dunn for the spring 2011 Burberry campaign

Burberry Spring 2011 Campaign
Models: Jourdan Dunn
Photographer: Mario Testino

D&G Dolce & Gabbana Spring 2011 Campaign preview: Auguste Abeliunaite, ph: Mario Testino

Mario Testino photographed Auguste Abeliunaite for the Spring 2011 D&G Dolce & Gabbana campaign.

D&G Dolce & Gabbana Spring 2011 Campaign
Model: Auguste Abeliunaite
Photographer: Mario Testino

V Magazine Fall 2010 Issue #67 preview: Carmen Kass, ph: Mario Tetino, stylist: Sarajane Hoare

Mario Testino photographed Carmen Kass for V Magazine on June 7, 2010 with stylist Sarajane Hoare.

V Magazine Fall 2010 Issue #67
Model: Carmen Kass
Photographer: Mario Testino
Stylist: Sarajane Hoare
Hair: Oribe
Makeup: Charlotte Tilbury
Scan Source: Models.com

Versace fall 2010 campaign preview: Iselin Steiro, Ph: Mario Testino, stylist: Joe McKenna

Mario Testino photographed Iselin Steiro for the fall 2010 Versace campaign on March 12-13, 2010 in Paris, with stylist Joe McKenna.

Versace Fall 2010 Campaign
Model: Iselin Steiro
Photographer: Mario Testino
Stylist: Joe McKenna
Makeup: Linda Cantello
hair: Luigi Murenu
Art Director: Stephen Gan

Bruberry fall 2010 campaign preview: Rosie Huntington-Whiteley, Photo: Mario Testino

Mario Testino photographed Rosie Huntington for the Burberry Fall 2010 Campaign on March 34-24, 2010 in London.

Burberry Beauty Fall 2010 Campaign Preview
Model: Rosie Huntington
Photographer: Mario Testino

D&G fall 2010 campaign preview: Regina Feoktistova, Photo: Mario Testino, Stylist: Anastasia Barbieri

Mario Testino photographed Regina Feoktistova for the fall 2010 D&G campaign in St. Moritz, Switzerland on March 25, 2010 with stylist Anastasia Barbieri.

D&G Fall 2010 Campaign
Model: Regina Feoktistova
Photographer: Mario Testino
Stylist: Anastasia Barbieri
Hair: Marc Lopez
Makeup: Linda Cantello

Burberry fall 2010 campaign preview: Rosie Huntington-Whiteley, Ph: Mario Testino

Mario Testino photographed Rosie Huntington for the Burberry Fall 2010 Campaign on March 34-24, 2010 in London.

Burberry Beauty Fall 2010 Campaign Preview
Model: Rosie Huntington
Photographer: Mario Testino

Burberry Cosmetics fall 2010 campaign preview: Rosie Huntington Whiteley, Ph: Mario Testino

Mario Testino photographed Rosie Huntington for the Burberry Beauty Fall 2010 Campaign on March 34-24, 2010 in London.

Burberry Beauty Fall 2010 Campaign Preview
Model: Rosie Huntington
Photographer: Mario Testino

V Magazine #61 preview: Carmen Kass & Anne Vyalitsyna, Photo: Mario Testino

Mario Testino photographed Carmen Kass and Anne Vyalitsyna for V Magazine on May 31, 2009 in Los Angeles, California with stylist Beat Bolliger.

V Magazine Summer 2009 Editorial
Models: Carmen Kass and Anne Vyalitsyna
Photographer: Mario Testino
Stylist: Beat Bolliger
Hair: Marc Lopez
Makeup: Tom Pecheux
Special thanks to Austin Smedstad at Starworks.

Carmen Kass and Anne Vyalitsyna wear Dsquared2, Lanvin, Roberto Cavalli, Burberry Prorsum, Ralph Lauren Collection, Diane Von Furstenberg, Etro, Dior, etc.

Male models include Tommy Dunn, Brett Robinson, Cameron Bailey, Johnny Angel

Michael Kors fall 2009 campaign preview: Carmen Kass, Photo: Mario Testino

Michael Kors fall 2009 campaign
Model: Carmen Kass
Photographer: Mario Testino
Stylist: Brana Wolf
Hair: Bob Recine
Makeup: Tom Pecheux



RETURN ENGAGEMENT: Michael Kors has had a long run with models Carmen Kass and Noah Mills in his ad campaigns and on his runway, and he’s bringing the duo back for fall. After shooting past campaigns on private jets, chauffeured cars and yachts around the globe, the fall campaign was shot in New York City to reflect the urban nature of the season. Mario Testino photographed Kass and Mills entering and leaving a Broadway theater. “Michael is an avid fan of the theater and has been attending Broadway shows since the tender age of five,” said a spokesman, who added the media spend is flat compared to last year. The ads will break in the August issues of American, British, Russian and Italian Vogue, Harper’s Bazaar and W.

Stern Magazine - Carmen Kass, Photo: Mario Testino - Wicked in Berlin

Mario Testino photographed Carmen Kass for Stern Magazine on April 23, 2009 in Berlin with stylist Beat Bolliger.

Stern Magazine Editorial
Model: Carmen Kass
Photographer: Mario Testino
Stylist: Beat Bolliger

V Magazine Summer 2009 - Carmen Kass, Photo: Mario Testino

Mario Testino photographed Carmen Kass for V Magazine on October 21, 2008 in Marina del Rey, California with stylist Beat Bolliger.

V Magazine Summer 2009 Editorial
Model: Carmen Kass
Photographer: Mario Testino
Stylist: Beat Bolliger
Hair: Orlando Pita
Makeup: Tom Pecheux
Special thanks Anne Waterman

V Magazine Summer 2009 - Katrin Thormann, Photo: Mario Testino

Mario Testino photographed Katrin Thormann for V Magazine on February 2, 2009 at Jasmine Studios with stylist Beat Bolliger.

V Magazine Summer 2009 Editorial
Model: Katrin Thormann
Photographer: Mario Testino
Stylist: Beat Bolliger
Hair: Sam McKnight
Makeup: Charlotte Tilbury
Production: Lucy Lee & Jemima Hobson at Art Partner

Very Hollywood Michael Kors fragrance campaign - Carmen Kass, Photo: Mario Testino

Mario Testino photographed Carmen Kass for Michael Kors Very Hollywood fragrance campaign on October 22, 2008 at the Santa Monica Airport, Hanger 8 with stylist Brana Wolf.

Michael Kors Very Hollywood fragrance campaign
Model: Carmen Kass
Photographer: Mario Testino
Stylist: Brana Wolf
Hair: Orlando Pita
Makeup: Tom Pecheux



Michael Kors’ success on the small screen with “Project Runway” has fueled an even more lofty goal: a fragrance franchise inspired by Tinseltown’s movie heritage.

“Hollywood glamour is the ultimate escape,” said the designer during an interview at his Manhattan showroom Tuesday. “It is an emotional pull, no matter what your age — which gave us the idea for this fragrance. Everyone needs a little escape these days.”

The scent, dubbed Very Hollywood Michael Kors, is slated to be launched in September and is the third primary fragrance franchise for Kors.

As for Very Hollywood, “this is the indulgence. This is the gold dress!” But, he hastens to add, it’s not necessarily a nighttime fragrance. “It’s more of a mood,” he said. “This is definitely not the customer’s sporty moment.”

Very Hollywood, concocted by Kors and the Estée Lauder Cos. Inc.’s Evelyn Lauder and Trudi Loren in cooperation with International Flavors & Fragrances, is a sophisticated floral. Top notes are of mandarin and iced bergamot; the heart is of wet jasmine, ylang-ylang, raspberry and gardenia, and the drydown is of Italian orris, creamy amber, soft white moss and vetiver. “This is the most glamorous, indulgent scent we’ve ever done,” said Kors, adding that he thinks the sunny Southern California landscape adds optimism to the mix.

The bottle is glass molded to suggest the flashbulbs of Fifties and Sixties photography. Outer packaging is a rich coral with a shagreen texture and a gold border; the Very Hollywood moniker (in a font inspired by the Beverly Hills Hotel) is also in gold. “I want women to have that boudoir moment,” he said. “The texture of the packaging, the bottle — they’re all very opulent and glam, with an architectural edge.”

Print and TV advertising are planned for Very Hollywood, both featuring models Carmen Kass and Noah Mills and with creative direction by Mario Testino. “Carmen has been my muse for quite some time,” said Kors. “She’s such a chameleon — we can shoot her in a guy’s T-shirt or dripping in Fred Leighton jewels, and she looks fantastic in both.” The print campaign is expected to break in October fashion, beauty, lifestyle and entertainment magazines. One version, a multipage concept for entertainment magazines only, is intended to look like a tabloid section, while fashion, beauty and lifestyle books will get more traditional single- and double-page spreads (some scented) featuring the couple. Sampling vehicles include scented ribbons with gold-toned, charm-sized replicas of the fragrance bottle, in addition to the traditional vials on card and scented strips. Upward of 60 million scented impressions are being targeted.

TV plans are still being determined, although the expectation is that the bulk of the ads will run in November and December for holiday sales.

Californian optimism and a fifties look characterises the floral fragrance featuring notes of mandarin, bergamot, jasmine, ylang-ylang and gardenia, with creamy amber and vetiver.

Michael Kors Very Hollywood will be available in 30, 50 and 100 ml Eau de Parfum and 30 ml Parfum; the bottle is meant to evoke old-fashioned flashbulbs. There will also be a ballpoint pen with scented ink, a cocktail ring with solid perfume, and a matching body lotion.