If it's true, I hope he nails 'em.

One of the joys of spec creative - not getting the account, then seeing your idea implemented by someone else. Grrrr.

Goetz claims he sent a written proposal to an American Express executive on July 30, 2004, with the slogan in bold letters. American Express says the Ogilvy agency developed the campaign, which was introduced in November 2004, prior to that.

Goetz claims that he filed a 'My Life, My Card' trademark application with the patent office on September 8. American Express says it, independently, applied a week later to use 'My life. My card.'

Media Buyer Planner :: American Express Sued For Stealing 'My Life. My Card.'