Down with Big Mac.



These kinds of marketing stories depress me. I mean, I grudgingly admire the ingenuity of it, but the ramifications are just too dismal to think about.



Yeah. S'all 'bout keepin' it real.



For the deal involving the Big Mac, McDonald’s receives final approval of the lyrics, but it will ultimately allow artists to decide how the sandwich is integrated into the songs.



“The main thing is to allow the artists to do what they do best,” Mr. Rome said. “We’re letting them creatively bring to life the product in their song.”



adage.com :: McDonald's buying way into hip-hop song lyrics: