Friday, September 11, 2009

High Fashion Faces a Redefining Moment

From the New York Times today:

Joseph Altuzarra, a young designer in New York, specializes in ruched georgette dresses, priced around $2,000, which are made in France. Recently, he asked his factory there if it might simplify the ruching process to lower costs. The factory refused.

“They said they would be ashamed to produce a garment that way,” Mr. Altuzarra recalled.
Then he took a sample to a New York City factory to see if it might produce garments for him. “They looked at the sample and passed it around the factory and 15 minutes later said, ‘We can’t do it,’ ” Mr. Altuzarra said. “It was technically impossible for them to do it.”